DJ Jerry B’s Blog Mostly daytime ramblings

February 26, 2012

Goodbye Netflix. Hello Redbox.

Filed under: Fun — Tags: , — DJJerryB @ 3:16 pm

I’ll start off by saying that I used to love Netflix. They had a great, inexpensive program that was convenient. They started off renting movies and television shows online. It was great: you browse their library, put a bunch of titles in your queue (in the order that you wanted them) and, depending on your subscription level, you’d receive your DVD by mail. Watch it at your leisure and return it when you were done and you’d get the next show on your list.

In those early days, the online streaming was limited, both as to titles that were available, and the amount you could watch. Frankly, most of it was very old, out of date movies and television and, in my opinion, hardly worth paying “extra” for — and that’s exactly how it worked — you paid a flat rate of about $9.00 a month for whatever you watched. Eventually, the online library improved and that became their selling point. “Unlimited streaming and DVDs by mail for one low price.” Customers flocked to them. It was a good thing — for a while.

Last year, Netflix changed their whole structure — splitting the DVD by mail and the online streaming into two separate charges and, in one fell swoop, increased the cost for most of their customers by 40%. They did a very poor job of explaining the reasons behind it and the average customer, myself included, saw it as arrogance. In fact, when questioned about the uproar over the increased costs and the possible departure of subscribers, their answer was that they expected some losses, but that the customers who remained paying the higher rates would make up for it.

Not me. If they had announced the changes with a little more advanced notice, and made more incremental price increases, I would have been more on board with them. But the streaming selection has actually degraded in the last year, so the idea of paying more and getting less just doesn’t do it for me.  The DVD by mail was still the preferred product in this house, so the streaming subscription was dumped and I was no longer a “fan” of Netflix. The process of canceling Netflix entirely is now pending, as much on principle as it is on product. The biggest thing that they had going for them was convenience.

Enter “Redbox”

If you’re not familiar with it, Redbox is great. Reserve a movie online and pick it up at your favorite location. Their kiosks are in supermarkets, drug stores and other convenient spots all around the country. You can rent DVDs for just over $1.00 per disc, per night, with no membership fees.  You should try it out. If you click on the link below and it’s your first time renting online, they’ll give you a free one-night online rental.

http://redbox.tellapal.com/a/clk/1SPlgw

So bye-bye Netflix and hello Redbox.

February 14, 2012

Valentine’s Day Special on DJ Services!

Filed under: Advice,Weddings — Tags: , , , , , — DJJerryB @ 12:48 pm

Yeah, that’s not going to happen here. I’ve seen ads all over the web from every Tom, Dick and Harry offering one so-called “special” after another. I suppose if you are operating a restaurant or retail store, and you are trying to get people to discover the products that you offer, an incentive with a gimmick attached is as good a way as any. It’s the reason that mass-buying outfits like Groupon exist. The idea is that, once you try us, you’ll be back for more.

I have consistently rejected this approach for a variety of reasons. For most people, hiring a DJ is a one time experience. From a marketing perspective,  in my opinion, when you offer “discounts” for arbitrary reasons, you only lessen the value of your services by sending a subliminal message to the customer that your full (non-discounted) rates are inflated and out of line with what you have to offer. I do discount for reasons that are important to me. Military personnel and their immediate families always get the best rate I can justify. The same goes for charitable organizations that I have a personal relationship with. I don’t talk about it too much and I won’t go into those details here — the reasons are purely personal and there is no need discuss it in this type of forum.

Another reason to stay away from this type of come-on is that it’s gimmicky. I’m not about gimmicks (or any trick to get you to hire me.) I am as straightforward as I can be with clients and using any type of bait just doesn’t suit me well.

So, in short, there is no coupon code of “SheSaidYes!” or “today only” sales going on. The only thing I’ll do, to those of you that celebrate it, and especially to those who are getting engaged today, is to wish you all a Happy Valentine’s Day.

Oh, and if you need a wedding disc jockey, I know a guy: http://djjerryb.com

 

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