Yeah, that’s not going to happen here. I’ve seen ads all over the web from every Tom, Dick and Harry offering one so-called “special” after another. I suppose if you are operating a restaurant or retail store, and you are trying to get people to discover the products that you offer, an incentive with a gimmick attached is as good a way as any. It’s the reason that mass-buying outfits like Groupon exist. The idea is that, once you try us, you’ll be back for more.
I have consistently rejected this approach for a variety of reasons. For most people, hiring a DJ is a one time experience. From a marketing perspective, in my opinion, when you offer “discounts” for arbitrary reasons, you only lessen the value of your services by sending a subliminal message to the customer that your full (non-discounted) rates are inflated and out of line with what you have to offer. I do discount for reasons that are important to me. Military personnel and their immediate families always get the best rate I can justify. The same goes for charitable organizations that I have a personal relationship with. I don’t talk about it too much and I won’t go into those details here — the reasons are purely personal and there is no need discuss it in this type of forum.
Another reason to stay away from this type of come-on is that it’s gimmicky. I’m not about gimmicks (or any trick to get you to hire me.) I am as straightforward as I can be with clients and using any type of bait just doesn’t suit me well.
So, in short, there is no coupon code of “SheSaidYes!” or “today only” sales going on. The only thing I’ll do, to those of you that celebrate it, and especially to those who are getting engaged today, is to wish you all a Happy Valentine’s Day.
Oh, and if you need a wedding disc jockey, I know a guy: http://djjerryb.com